Dottora

Project insights #

We have been asked to develop the prototype a gestional app just starting from an idea: to make it quick and easy to get domiciliar medical care. Dottora provides both an intuitive way of selecting the needed healt professional and a useful gestional tool for the doctors themselves.

You can visit the promotional website we developed here: www.dottora.com

Project development #

We started by designing a clean and functional visual identity, lightened by playful illustration.

After this first step, discussing with our client we developed an information architecture balanced between the required user-friendliness and the practical needs (such as official medical forms to be filled). We prototyped a first version of the app, useful for user testing and idea pitch.

Finally we defined a blueprint strategy for the further development of the project: alongside the prototype and the website, we provided a pitch presentation and a Next step document.